Takeshita-dori Street in Harajuku is not only a mecca for teen fashion but also attracts attention worldwide as a ground zero of "cute" culture. The facility opened mid-way along Takeshita-dori Street under the concept of a place where cute goods, exciting events, and the girls who enjoy those all come together naturally, as well as a hub for communicating "cute" culture.

On a street running from JR Harajuku Station toward Meiji-dori Street, lined with shops featuring distinctly individual fashion, foods, and more, CUTE CUBE HARAJUKU was born as a hub for the communication of trendy culture. Students on school trips and foreign tourists visit in large numbers at this favorable location easily accessed from the train station.